Men’s fashion and lifestyle collections at Pitti 92

The new geography of the fair: Pitti 92 evolves under the sign of research redesigning the itinerary of the sections, between big names at the Fortezza and exhibition projects with a contemporary soul. The 92nd edition of Pitti Uomo (13-16 June 2017 at the Fortezza da Basso)  uncovers the new territories of a fair in transformation, ready to capture the latest vibrations of fashion and turn them into original projects that look towards the future. Pitti 92 fair presents new and more stimulating routes through the exhibition itinerary: a careful redistribution of the spaces, an expansion of the sections representing today’s most contemporary experimental menswear styles, and the development of the areas projected towards the future of fashion. An evolution that encompasses the microcosm of makers from all over the world – the Make section for the first time on stage in the Sala della Ronda – the gender-neutral collections and the brashness of luxury underground brands – Unconventional doubles its exhibiting area, extending to both the Archivi. Plus, at Pitti 92, the most forward-looking styles and leading names in cutting-edge design – the Touch! section moves to the Medici Pavilion, a strategic location on the experimental itinerary – and the concept lab of the most forward-thinking expressions of menswear – Futuro maschile is growing, adding the Arena Strozzi to its historical location of the Sala delle Nazioni – right up to the broad focus on the world’s new talents. All starting from the heart of Pitti 92: the excellence of the new classic firms and the brands that express the modernity of sportswear.  With the unique art direction of Pitti Immagine.

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